Battleangel

After recent setbacks and with the goal of sending people to Mars, NASA doesn’t miss out on the opportunity to hold a press conference these days. Hell, they will probably soon be calling a press conference to say that the vending machine in the lobby of JPL broke down …
That is one side of the coin of course. The hype. But on the other hand I acknowledge that they’re doing the right thing to try and catch people’s interest and direct it from Britney Spear’s boobies to some real news from the real world.

Hype of the week: NASA Schedules News Briefing About Unusual Solar Object

Could it be related to this perhaps?
Largest Solar System body spotted since Pluto
Frequently Asked Questions About 2004 DW

While the news is almost a month old it was leaked the last time and the information on the object was sketchy. Maybe they have something new to report.

<Edit> CNN: Sedna. Most distant object in solar system. </edit>