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On confirmation bias

Scientific American: Smart People Believe Weird Things

Rarely do any of us sit down before a table of facts, weigh them pro and con, and choose the most logical and rational explanation, regardless of what we previously believed. Most of us, most of the time, come to our beliefs for a variety of reasons having little to do with empirical evidence and logical reasoning. Rather, such variables as genetic predisposition, parental predilection, sibling influence, peer pressure, educational experience and life impressions all shape the personality preferences that, in conjunction with numerous social and cultural influences, lead us to our beliefs. We then sort through the body of data and select those that most confirm what we already believe, and ignore or rationalize away those that do not.

This phenomenon, called the confirmation bias, helps to explain the findings published in the National Science Foundation’s biennial report (April 2002) on the state of science understanding: 30 percent of adult Americans believe that UFOs are space vehicles from other civilizations; 60 percent believe in ESP; 40 percent think that astrology is scientific; 32 percent believe in lucky numbers; 70 percent accept magnetic therapy as scientific; and 88 percent accept alternative medicine.

Education by itself is no paranormal prophylactic. Although belief in ESP decreased from 65 percent among high school graduates to 60 percent among college graduates, and belief in magnetic therapy dropped from 71 percent among high school graduates to 55 percent among college graduates, that still leaves more than half fully endorsing such claims! And for embracing alternative medicine, the percentages actually increase, from 89 percent for high school grads to 92 percent for college grads.

Like the article says, “The siren song of pseudoscience can be too alluring to resist”. The only problem is of course that there are plentiful examples of past pseudoscience that is now accepted science. The field of alternative medicine is of course riddled with these examples. Some areas are more apparently fraudulent than others though.
If you read on you will see how the author goes on about scientific process, which is more essential for understanding how and why science is separated from pseudoscience.