Battleangel

On July 28, 2005, 160 million people worldwide will receive the much anticipated IKEA Catalogue. Each year readers pore over the pages of the Catalogue to be inspired by the newest must-have products and clever solutions for their homes. The focus of the 2006 Catalogue is New Lower Prices as well as showcasing a wider selection of styles for every room in the house.

“The 2006 Catalogue marks the start of a new and exciting year at IKEA,” says Nandini Venkatesh, Marketing Manager for IKEA Canada. “We have embarked on a number of initiatives in order to offer our customers more of what they are looking for. Our range is always evolving to keep pace with the changing tastes and needs of our consumers.”

IKEA’s 2006 collection offers a wider selection of styles which includes sophisticated darker wood finishes, a significantly expanded Country range, the re-introduction of a broad leather sofa offering, and a wider selection of bathroom furniture.

2006 marks the launch of Complete Kitchen Living as a priority business for IKEA. IKEA offers 27 different quality kitchens for an extremely competitive range of prices. The IKEA offer has everything for the kitchen including cabinets, countertops, sinks and faucets all with a 10 year Warranty. Completing the kitchen offer is a new range of Whirlpool appliances that have been specially designed for IKEA. To make the buying process easier many services are offered which include an improved on-line kitchen planner, in-store kitchen specialists, home delivery, and custom installation.

IKEA is a leading home furnishings retailer with 193 stores in 23countries worldwide, which are visited by 365 million people every year. Founded in 1943, IKEA’s business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them.