Battleangel

About time.

Of course, we all know that Hollywood is having a rough time in the theatres, but what’s surprising about this New York Times article is that the studios are apparently now beginning to entertain one theory pertaining to their dwindling tickets sales that I never thought I’d see: that’s right, they’re on to the fact that most of their movies are garbage. Not only that, but they’re also frustrated that they can’t salvage their bad movies with marketing.

“Part of this is the fact that the movies may not have lived up to the expectations of the audience, not just in this year, but in years prior,” said Michael Lynton, chairman of Sony Pictures Entertainment. “Audiences have gotten smart to the marketing, and they can smell the good ones from the bad ones at a distance.”