Battleangel

Apparently, pulling in £7m for 2004 wasn’t good enough so that irritating, winking idiot had to play butcher as well on prime time television.

Courier-Mail - CELEBRITY chef Jamie Oliver could land in hot water for slaughtering a lamb on screen without stunning it first.

The Naked Chef has been renamed the “silencer of the lambs” after slitting the animal’s throat while it was conscious.

Graphic scenes aired on British television during the week show Oliver grimacing as he pushed the knife through the sheep’s neck in rural Italy.

I don’t know how the rules are upheld in the UK or Italy (but I suspect they are subject to a EU directive demanding stunning) but had this been Sweden we’d be carting that cockney do-gooder off to prison for animal abuse. We should be so lucky as to have all criminals document their crimes for public broadcasting.
But I do agree with PETA this sorry episode does have the potential to backfire. People don’t want to know where their meat is coming from. And they certainly don’t want to see Jamie Oliver as Jack the Ripper.

Italian authorities had already expressed concerns over the series and ads for it which carried Mafia connotations by showing Oliver hanging from a meat hook.

A spokesman for the celebrity chef defended Oliver’s actions and said the killing method was common in Italy.

“A chef who’s cooked 2,000 sheep should kill at least one, otherwise you’re a fake.”

“Jamie feels that the piece is an honest and powerful account of how meat is respected in Italy,” the spokesman said.

What, the wishful part about Jamie on a meat hook or the clumsy and media driven butchery of common sense?