Battleangel

Swedish (technically French) vodka maker Absolut is running an ad campaign in Mexico that is ruffling some feathers north of the border, by showing the U.S.-Mexico as it was before the war of 1848. America is clearly showing its true colors of hate and one might wonder why exactly they get so riled up. It’s almost as if some fibre of the their being doesn’t want to remember, as if they are embarrassed of the deceitful campaign against Mexico that led up to the 1848 war.

Historically speaking, the 1848 war had its own reward for the Americans in terms of the civil war that followed in its wake. But that is also an interpretation that Americans don’t like to hear. Nor that 1848 was the definitive starting point for the series of imperialistic wars born out of the Manifest destiny that we still witness today. Some would call it ravenous.